| Titre | FACE/OFF |
| Agence | Grey (Thailand) Ltd. |
| Campagne | FACE/OFF |
| Annonceur | KASIKORNBANK |
| Marque | K PLUS |
| Mise en ligne | Avril 2020 |
| Secteur d'activité | Autres |
| Synopsis | K PLUS, the most popular mobile banking app from KBank, had to launch a new interface with new AI features, new logo and new functions. But Thai people hate changes, especially when it comes to apps that they’re already used to. Also, the new AI features may make them feel uneasy. We had to find a way to avoid negative reaction while reassuring customers that despite the changes, our promise to deliver excellence remains unchanged.Thai people love binging on online videos. So instead of a regular announcement, we decided to entertain them. FACE/OFF - a story about a boyfriend who struggles with his reality while his girlfriend keeps changing in looks. He eventually realises change can be awesome. The hilarious film eased users into the drastic updates of K PLUS. The film received 10 million views in 1 day, with 4 million new app downloads after launch. |
| Type de média | Autres |
| Longueur | |
| PDG | Kanaporn Hutcheson |
| Chairman | Thor Santisiri |
| Responsable de la création | Jureeporn Thaidumrong |
| Deputy Chief Creative Officer | Asawin Phanichwatana |
| Directeur de création | Jesse Wong |
| Concepteur / rédacteur | Sorrasak Thummakosol |
| Directeur artistique | Vanalee Kraivaree |
| Client Services Director | Araya Preechapholkul |
| Responsable de budget agence | Ponlawat Jantip |
| Associate Planning Director | Jongkoch Dusittanakarin |
| Project Management Director | Kanoksak Kanchanachutha |
| Producteur, agence | Nattakit Wongpakorn |
| Senior Traffic Coordinator | Juthamas Tantated |
| Maison de production | Hub Ho Hin Bangkok |
| Réalisateur | Nawapol Thamrongrattanarit |
| Cinématographie | Niramon Ross |
| Producteur | Nattapon Kornkaew |
| Assistant Réalisateur | Thanakrit Wongwaraphan |
| Film Art Director | Phuwanai Phangkhum |
| Distribution | Surangkana Suwanjinda |
| Habilleuse / styliste | Pacharin Surawatanapongs |
| Directeur de la production | Kanittha Waiyawan |
| Post production | Patcharee Sakunrungwat |
| Monteur | Chonlasit Upanigkit |
| Coloriste | Chonlasit Upanigkit |
| Compositeur de musique | Vichaya Vatanasapt |
| Sound Engineer | Nopawat Likitwong |
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