Was born in Rio.
Lived in Paris for a while.
At 21 years old he won his first Lion at Cannes.
At 22 he was elected President of the Rio de Janeiro Creative Club.
At 23 was the representing Brazil in Cannes festival as a jury member.
During the last 10 years was member of the Board in all agencies through which he passed as FCB, Bates, Young & Rubicam and Grey
For the last 7 years was a senior partner of WPP, the largest marketing and communications group in the world.
Has more than 110 awards to his credit, including the Grand Prix at the New York Festival and 18 Lions at Cannes.
Was nominated three times Creative Man of the Year and also won three times on the Advertising Man of the Year Award.
In 2007 he was appointed as one of the four biggest names in the future of Brazil’s Communication and Marketing Business by a survey of more than 250 advertisers and media professionals.
Was Vice-President of the Brazilian Association of Advertising Agencies and Director of the Institute of Biennial Arts.
Former CEO/President of BatesBrasil, CEO/President/Partner and CCO of Young & Rubicam and Founder/CEO/President and CCO of MatosGrey Group.
Is currently Founder, CEO/President and Creative Director of Idealista, a Digital Media & Marketing Creative Company that creates and develops innovative strategic projects and products such as games, apps, e-commerce platforms and social network initiatives, intellectual properties, advertising campaigns and marketing strategies.
Shares his time between Idealista and the production of his own wine in Mendoza, Argentina.