The promotional marketing space is finally getting a much-needed recognition in the industry. This year some of the most prestigious advertising festivals have added new categories reflecting the rapidly changing business environment. Namely, D&AD debuted their first ever Experiential category; and Cannes introduced Brand Experience & Activation Lions and Creative eCommerce Lions under an all-encompassing brand-new Experience Track.
Daniel Comar is Regional Executive Creative Director at Geometry Global. In this talk at the Disruptive Marketing hall at Zee MELT 2017, Daniel dwells on the uber-ization of products and services, and the lessons it provides for brands, marketers and everyone creative.
For marketers pondering content options, India can be a vexing place. There are 700 million people sprawled across 600,000 rural villages, only 46 percent of whom have access to TV–and that’s on a good day. Regular power outages can last three or four days at a stretch.