| Titre | Moca Rebrand |
| Brief | With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame. |
| Agence |
Leo Burnett Toronto
|
| Campagne |
Moca Rebrand
|
| Annonceur |
Museum of Contemporary Art (MOCA)
|
| Marque |
MOCA Visits and Membership to the museum
|
| Mise en ligne | Novembre 2019 |
| Secteur d'activité | Communication Corporate / Institutionnelle
|
| Synopsis | With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame. |
| Problème | MOCA is motivated by their belief that museums can be culturally and socially useful. They promote exceptional artistic thinking and provide a community space for discourse and creativity.Working across all contemporary art forms, they empower the local Toronto art scene, while informing the international. MOCA is an accessible, welcoming hub rooted and engaged in a culturally rich neighborhood; it is here, through art, thatyou can feel the specialness of this invigorating and hyper-diverse city. |
| Type de média |
Etude de cas
|
| Responsable de la création |
Judy John
|
| Directeur de création |
Steve Persico
|
| Directeur de création |
Lisa Greenberg
|
| Directeur de création |
Anthony Chelvanathan
|
| Concepteur / rédacteur |
Steve Persico
|
| Directeur artistique |
Anthony Chelvanathan
|
| Directeur artistique |
Man Wai Wong
|
| Designer |
Man Wai Wong
|
| Designer |
Ryan Crouchman
|
| Illustrateur |
Hanna Tapang
|
| Illustrateur |
Hanna Tapang
|
| Developer |
Karen Steinberg
|
| Developer |
Karen Steinberg
|
| Producteur, agence |
Franca Piacente
|
| Producteur, agence |
Franca Piacente
|
| Producteur, agence |
Tania Gaudio
|
| Producteur, agence |
Sabrina DeLuca
|
| Producteur, agence |
Alex Postans
|
| Producteur print |
Carly Moreau
|
| Producteur print |
Carly Moreau
|
| Producteur print |
Carly Moreau
|
| Directeur de clientèle |
Allison Litzinger
|
| Directeur de clientèle |
Allison Ballantyne
|
| Chef de groupe |
Dorota Wierzbicki
|
| Chef de groupe |
Dorota Wierzbicki
|
| Chef de groupe |
Dorota Wierzbicki
|
| Chef de groupe |
Milly Benko
|
| Chef de groupe |
Milly Benko
|
| Chef de groupe |
Milly Benko
|
| Chef de groupe |
Wendy Richardson
|
| Responsable de la création |
Brent Nelsen
|
| Planneur |
Tahir Ahmad
|
| Planneur |
Tahir Ahmad
|
| Photographe |
Mike Tjioe
|