Joe Sciarrotta
USA CCO at Ogilvy & Mather, Chicago
Chicago, Etats-Unis
TitreThe Blue Paradox
Agence
Campagne The Blue Paradox
Annonceur SC Johnson
Marque SC Johnson
Mise en ligneAvril 2022
Secteur d'activité Produits d'entretien, savons, détergents
Synopsis The ocean plastics crisis has reached a tipping point – we need make collective, disruptive change now in order to tip things back in the right direction. So, SC Johnson created The Blue Paradox, an immersive interactive experience in London that helped protect 1 sq km of ocean for everyone who attended. Built inside the largest shopping mall in Europe, the mesmerizing multi-room spectacle took visitors deep beneath the surface of the ocean plastics problem. As the first experience of its kind where visitors would make a tangible difference just by attending, we helped to protect 22,837 sq km of ocean – more than the land area of Wales. The Blue Paradox inspired those who attended, and millions more through shares on social media, to help turn the tide and join SC Johnson in their vision for a waste free world.
Type de média Etude de cas
Deputy Chief Creative Officer, Worldwide
Global Group Creative Director
Directeur de création
Directeur de création
Producteur exécutif
Experiential Producer
Monteur
Global CMO & Chief Growth Officer
Executive Group Director
Chef de groupe

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