| Titre | My Pool |
| Agence | Fallon |
| Campagne | Progress is Perfection |
| Annonceur | Danone Wave |
| Marque | Silk |
| Date de première diffusion/publication | 2018 / 1 |
| Secteur d'activité | Lait et produits laitiers |
| Synopsis | Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit |
| Type de média | Télévision |
| Longueur | |
| Colorisation | MPC LDN |
| Maison de production | Imperial Woodpecker |
| Concepteur / rédacteur | Simon Roseblade |
| Directeur artistique | Jay Morrison |
| Planning Partner | Chad Koehnen |
| Integrated Producer | Erin Kirby |
| Responsable de la production | Pat Sidoti |
| Head of Business Affairs Manager | Brendan Lawrence |
| Digital Director | Matt Benka |
| Directeur de création | Rick Utzinger |
| Responsable de la création | Jeff Kling |
| Business Leader | Jordan Hoffarber |
| Chef de groupe | Natalie Harrison |
| Responsable de budget agence | Julia Frayne |
| Sound Designer | Jeff Payne |
| Producteur son | Maddee Bonniot |
| Sound Design and Mix | Ben Freer |
| Assistant Mixer | Andrew Smith |
| Producteur exécutif | Melissa Elston |
| Post-Production audio | Eleven Sound |
| Offline Post Producer | Rebecca Jameson |
| Directeur Général | Damian Stevens |
| Responsable de la production | Kirsten Thon-Webb |
| Producteur exécutif | Crissy DeSimone |
| Monteur | Will Hasell |
| Montage | Arcade Edit |
| Assistant Monteur | Tessa Malsam |
| VFX Company | Timber |
| Producteur | James L. Reid |
| Flame Assistant | Brandon Harden |
| Flame Assistant | Brack Hightchew |
| Flame Artist | Chris Homel |
| Producteur exécutif | Sabrina Elizondo |
| Réalisateur | Jon Lorenz |
| Directeur de création | Jonah Hall |
| Directeur de création | Kevin Lau |
| Color Producer | Rebecca Boorsma |
| Coloriste | Mark Gethin |
| 2D Artist | Zach Carnes |
| Producteur | Anita Wetterstedt |
| Executive Producer / Managing Partner | Doug Halbert |
| Producteur exécutif | Charlie Cocuzza |
| Directeur de la photo | Mihai Malaimare Jr. |
| Réalisateur | Stacy Wall |
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