Evelyn Neill
Executive Creative Director at TBWA\Chiat\Day
New York, Etats-Unis
TitreA day in the life
Campagne A Day In the Life - Knight Capital Group
Annonceur Knight Group
Marque Knight Capital Group
Mise en ligneMai 2006
Produit financial services
Secteur d'activité Banque, finance, droit et assurance
Slogan The science of trading. The standard of trust.
Synopsis Famed rock photographer Danny Clinch has created a montage of images from the trading floor that jump off the page to capture the essence of what Knight encounters in its quest to service clients with integrity and innovation.
Philosophie "We took a look at what the competition is doing, which is traditional page advertising," says Chris Philip, Doremus' Senior VP, Media Director, "and blew the category apart. We developed unique sizes to give the ads the impact of a spread at a fraction of the cost. The appeal of the executions is that they lend themselves to the beauty of the photographic images."
Type de média Presse magazine
Marché Etats-Unis
Plus d'info
Concepteur / rédacteur
Directeur artistique
Directeur de clientèle
Directeur de création

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