McDonald's - "Come Back As You Are"

DDB Paris

DDB Paris PARIS, France

Awards

11806

Marque: McDonald's
Pays: France

Annonceur: McDonald's

Titre	Come Back As You Are
Titre (langue originale)	(Re)venez comme vous êtes
Agence	DDB Paris
Campagne	Come Back As You Are
Annonceur	McDonald's
Marque	McDonald's
Date de première diffusion/publication	2020 / 6
Secteur d'activité	Chaînes de fast-food & de restaurants
Synopsis	On June 14th, President Emmanuel Macron announced that all the French cafés, restaurants and bars were able to fully reopen. After the 11-week coronavirus lockdown, it’s time to celebrate the new season of the French national sport: going out, and enjoy a cup of black coffee, a glass of rosé, or… a Big Mac. Cause yes, of course French people love ratatouille. But the country is also the second most profitable McDonald’s market in the world. Every day, the brand serves up 2 million meals, in more than 1400 restaurants. So, you can imagine how many stories happened there. And how many stories will happen at reopening. To celebrate this big time, McDonald’s and DDB Paris came up with a 60’ film, broadcasted on national TV, right after President Macron’s speech. The film happens in an empty McDonald’s restaurant, right before its opening to the public. A voice-over starts speaking. His first words: ‘Here, very soon’. Like ‘Here, very soon, all these people will come back here, meet again after 3 months, have fun again, and of course enjoy Big Macs again.’ It ends up with the famous McDonald’s signature ‘Come as you are’, which became a special: ‘Come back as you are’.
Type de média	Télévision
Longueur	60 seconds
Son	Capitaine Plouf
Directeur de la création	Alexander Kalchev
Directeur de création	Mélanie Pennec
Conception / rédaction	Mélanie Pennec
Conception / rédaction	Raphaël PORCHEROn
Direction commerciale/Conseil client	Paul Ducré
Direction commerciale/Conseil client	Julie Garguillo
Direction commerciale/Conseil client	Coralie Bouillier
Direction commerciale/Conseil client	Cécile Malvache
Responsable de la publicité (annonceur)	Xavier Royaux
Responsable de la publicité (annonceur)	Anne LAINE
Responsable de la publicité (annonceur)	Leïla Abdallaoui
Réalisateur	Olivier Babinet
Maison de production	HENRY
Directeur de la production	Camille Havard Bourdon
Producteur, maison de production	Hugo Diaz
Post production	Sébastien Gros
	Marine Cremer
Compositeur de musique	JB Dunckel
Editeur	Prototype recording
Producteur son	Guillaume Le Guen
Social Media Manager	Sébastien Balondrade