| Titre | Picnic Picks |
| Agence | St. Luke’s Communications |
| Campagne | Summer 2021 |
| Annonceur | Ocado |
| Marque | Ocado |
| Date de première diffusion/publication | 2021 / 6 |
| Secteur d'activité | Vente en ligne, e-commerce |
| Philosophie | The new campaign celebrates the summer traditions of BBQs, picnics, sun-bathing and garden get-togethers and highlights tribes of people with familiar characteristics who like to get together and eat outdoors in the sunshine. From ‘charred sausage lovers’, to ‘half in the sun, half in the shade picnic-ers’, ‘gin o’clockers and ‘sunset spritzers’. The sunny tribes are matched to deals on much-loved brands including Heinz ketchup, Doritos and Holy Guacamole. Summer themes are also highlighted with sports fans cast as ‘half-time snack grabbers and tennis pros who like their strawberries as the ‘armchair umpires’. Being safe in the sun is also covered, with the ‘can you do my backers’ - the folks we all recognise who cannot quite reach with the sun cream. |
| Type de média | Télévision |
| Longueur | |
| Son | Jungle Studios |
| Responsable de la publicité (annonceur) | Lisa McDowell |
| Responsable de la publicité (annonceur) | Sarah Emerson |
| Responsable de la publicité (annonceur) | Alex Raybould |
| Responsable de la publicité (annonceur) | Byrony Thomas |
| Directeur de la création | Jules Vizard |
| Directeur de la création | Al Young |
| Directeur artistique | Joanna Boyle |
| Concepteur / rédacteur | Matt Harvey |
| Producteur TV agence | Davina Hickson |
| Responsable de la stratégie | Dan Hulse |
| Planneur | Tara Ellis |
| Business Director | Anastasia Terzeon |
| Directeur de clientèle | Ross Ritchie |
| Responsable de budget agence | Maisie LaCosta |
| Responsable de budget agence | Hope Shooter |
| Chef de groupe | Sam Everett |
| Réalisateur | Gus Filgate |
| Producteur, maison de production | Clare Timms |
| Maison de production | Darling Films |
| Directeur de la photo | Matt Fox |
| Post production | Nineteentwenty |
| Monteur | John Mayes |
| Coloriste | Kai Van Beers |
| Sound Engineer | Ben Leeves |
| Music Supervision | Native |
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