Valérie Accary
CEO at CLM BBDO
Boulogne Billancourt Cedex, France
TitreFriday - Nadia
Agence
Campagne Friday - Nadia
Annonceur CARE
Marque Care NGO
Date de première diffusion/publication
Secteur d'activité Institutions / Interêt Public / Associations à but non lucratif
Philosophie Each day, more than 300 million people share their Stories on Instagram. But if we all have a story to share, some deserve to be supported. Care France created a unique experience: ’Stories from the other side of the world’. The daily stories of 7 women, 7 lives far from ours, published during 7 days on @care_france. In order to best portray their reality, but also Instagram’s codes, two documentary filmmakers went to meet each woman and guided them to record their everyday life with a smartphone. Just as any Instagrammer would do in France. Cultural/Context Information For The Jury For 70 years, Care has been supporting women who fight against extreme poverty in developing countries. But if this NGO is one of the main NGO, its action remains unknown in France. We set 4 main objectives: first objective was to reach a vast majority; Then to raise media awareness; Third objective was to build a pool of influencers; And the last one was to engage the newly recruited audience.
Type de média Télévision
Longueur
Responsable de la création
Directeur artistique
Copywriter
President
Account Director
Project Manager
Head of Social Media
Social Media and Influence Strategist
Social Influence and E-RP
Social Media Manager
Communication Director
Head of Production
Post Producer Director
TV Producer
Editor
Director
Director and Producer
Production Manager
President
Managing Director
Marketing and Communication Director
Communication Manager

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