AdForum
Michael Ritchie
Michael Ritchie
Managing Director/Owner-Partner at Revolver/Will O_Rourke
Sydney, Australie
Modifier
Voir toutes les créations
TitreHearprint
Agence
Campagne Hearprint
Annonceur Cochlear Australia and New Zealand
Marque Cochlear Australia and New Zealand
Date de première diffusion/publication 2018 / 3
Secteur d'activité Santé publique, hygiène et sécurité
Synopsis While 2% of Australians suffer some sort of hearing loss, it can take them seven years to seek help. Hearing solutions provider Cochlear wanted them to act sooner. Cochlear Hearprint is purpose-built software that calibrates all online content to your unique hearing ability. It launched alongside two online documentaries telling the stories of people whose lives were changed by their Cochlear implant.To watch the films, people had to set their Hearprint against four frequencies to define whether their hearing was deemed "normal" or "abnormal". Those with an "abnormal" Hearprint were encouraged to contact Cochlear for a free consultation.
Type de média Etude de cas
Longueur
Marché Nouvelle-Zélande
Maison de production
VP of Marketing & Business Development
General Manager
Manager
Marketing Communications Manager
Marketing Communications Manager
Consumer Campaign Manager
Cochlear Care Centre Manager
Cochlear Care Centre Manager
CEO
Managing Director
Chief Creative Officer
Group Creative Director
Associate Creative Director
Directeur de création associé
Concepteur / rédacteur
Group Account Director
Account Director
Account Manager
Head of Design
Designer
Head of CHEP Films
Production Co-Ordinator
Operations Manager
Head of Performance
Experience Strategist
Performance Manager
Experience Manager
Performance Executive
Programmatic Manager
Data and Media Operations Manager
Digital Products Director
Digital Project Manager
Creative Technologist
Creative Technologist
Technical Director
Product & Communications
Head of Strategic Design
Digital Designer
PR
General Manager
Account Director
Account Manager
Direction
Managing Director
Producteur exécutif
Producteur exécutif
Head of Projects
Producer
Producer
Director of Photography
Director of Photography
Post House
Editor
Flame Artist
Colourist
Sound Studio
Sound Designer

Personnes liées à cette réalisation

Créations associées

En vue

Anne Stokvis

Creative Director Content
...
N=5

As Robert Rose once said, "Advertising is telling the world you a...

Wimberly Meyer

Partner, VP
Los Angeles, Etats-Unis
Summerjax

Growing up a competitive swimmer and endurance athlete in Georgia...

Stéphane Fournier

Associate Director
Paris, France
Mazarine

Kris Hoet

change agent
Antwerp, Belgique
WARPED

Katy Sumption

Creative Director and Co-founder
LONDON, Royaume-Uni
The Elephant Room

Over the past six months as co-founder of agency start-up The Ele...

Dörte Spengler-Ahrens

Chief Creative Officer
Hamburg, Allemagne
Jung von Matt Elbe, Hamburg

Dörte is one of Germany’s most highly awarded creative directors....

Juliet Kent

Copywriter
LONDON, Royaume-Uni
Now, London

Kent and her partner won an open brief to create a smash hit for...

Bill Davaris

CCO
New York, Etats-Unis
Madras

VOIR PLUS DE TALENTS

Créez votre profil talent sur AdForum

Commencez