Sompat Trisadikun
Bangkok, Thaïlande
TitreDrunken Master
Campagne Quit drinking alcohol
Annonceur Thai Health Promotion Foundation
Marque Thai Health Promotion Foundation
Date de première diffusion/publication
Secteur d'activité Services d'information du gouvernement
Synopsis Leo Burnett Bangkok with Thai Health Promotion Foundation Kung Fu their way into helping people fight against alcohol for happier, better life Thai Health Promotion Foundation has been informing people on the negative effects of alcohol, knowing that, still people are consuming it, hence Leo Burnett chooses to convince people to quit drinking by showing them the positive outcome of quitting instead this time around. Gripping Thai people’s attention through their familiar form of entertainment, Leo Burnett comes up with a series of 2 light-hearted entertaining classic Chinese martial art themed online films, where the first film shows people how quitting drinking will only strengthen one’s self consciousness which eventually leads to better financial status and a happier, better life. Leading people to see that a key to success in life is to stay sober and have self awareness in daily life, while the second film aims to encourage and support people with information, giving out fun tricks and moves to help people be strong and fight against drinking in a form of an edutainment film.
Type de média Film Web
Responsable de la création
Directeur de création
Concepteur / rédacteur
Directeur artistique
Directeur artistique
Account Management Director
Directeur de clientèle
Chef de groupe
Producteur, agence
Directeur de la photo
Directeur de la production
Directeur de la production
Directeur artistique
Habilleuse / styliste
Location Manager
Online Artist
Sound Production Company

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