| Titre | Mendeleev |
| Agence | J. Walter Thompson Brazil |
| Campagne | Pilão Decaf |
| Annonceur | DE MASTERBLENDERS 1753 |
| Marque | Master Blenders |
| Mise en ligne | Mai 2014 |
| Secteur d'activité | Café, thé, boissons chocolatées, petit-déjeuner |
| Synopsis | We wanted to prove that decaf coffee could be a “work companion” just like regular coffee, even without its waking capacities. To do so, we tried to prove that great things could be achieved after some sleep, through the example of famous works, by notorious men, done after a good night of sleep. Things created in dreams, or inspirited by them. The idea that we came up with, was to animate the story of how Mendeleev discovered the Periodic Table by dreaming with it. The animation was drawn, frame by frame, by hand on the computer. Mixing some 3D composition for the scenarios. In the end, each frame were retouched by a Clean-up artist, by hand also. The texture treatment and mapping of the film was used to make reference to the ludic world of dreams, where thing don’t appear to be as “concrete”, as “real”, and also to the coffee world with it’s colors, textures and movement. |
| Type de média | Film Web |
| Longueur | |
| Responsable de budget agence | Stefano Paduan |
| Responsable de budget agence | Felipe Giacon |
| Directeur média | Wagner Sena |
| Directeur média | André Simões |
| Planneur | José Lucas |
| Planneur | Juliana Maaz |
| Planneur | João Caputti |
| Responsable de la création | Ricardo John |
| Art Supervisor | Fabio Simoes |
| Directeur de création | Erick Rosa |
| Concepteur / rédacteur | Fernando Duarte |
| Directeur artistique | Pedro Hefs |
| Directeur artistique | Thiago Arrighi |
| RTV | Marcia Lacaze |
| Création d'image | Daniel Semanas |
| Création d'image | Paulo Stoker |
| Clean up | Guma |
| Clean up | Lucas Fiacadori |
| Maison de production | Marcel Yin Weckx |
| Production du son | Big Foote Audio |
| Maison de production | Equipe Bigfoote |
| Animation | Pascoal da Conceição |
| Animation | Marcelo Meirelles |
| Animation | Mark Grandfield |
| Illustration | Pedro Hefs |
| Illustration | Thiago Arrighi |
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