| Titre | Sound of Spending (Board) |
| Agence |
Zulu Alpha Kilo
|
| Campagne |
Sound of Spending
|
| Annonceur |
Interac
|
| Marque |
Interac
|
| Date de première diffusion/publication |
2021 / 8
|
| Produit |
Interac
|
| Secteur d'activité | Banque, finance, droit et assurance
|
| Synopsis | Approximately 15 million Canadians live beyond their means. Interac, a Canadian leader in financial services, wanted to engage a nation disinterested in thinking about their finances. Using the medium everyone can connect with, music, we created The Sound of Spending, a digital tool that converts spending data into a song. The tool allows the user to hear the sound of their own personal spending, or the spending of the entire nation. Interac mapped millions of transactions across the past year to a soundwave, so that everyone can listen to Canada’s economic recovery since the pandemic. |
| Type de média |
Etude de cas
|
| Responsable de la création |
Zak Mroueh
|
| Directeur de la création |
Wain Choi
|
| Directeur artistique |
Michael Romaniuk
|
| Concepteur / rédacteur |
Marco Buchar
|
| Designer |
Damian Simev
|
| Designer |
Brian Banton
|
| Designer |
Zoe Kim
|
| Creative technologist |
Jake Edwards
|
| Responsable de budget agence |
Alyssa Guttman
|
| Responsable de budget agence |
Kara Oddi
|
| Responsable de budget agence |
Risa Kastelic
|
| Planning Team |
Sean Bell
|
| Planning Team |
Spencer MacEachern
|
| Responsable de la publicité (annonceur) |
Andrea Danovitch
|
| Responsable de la publicité (annonceur) |
Matt Houghton
|
| Responsable de la publicité (annonceur) |
Meghan Jeffery
|
| Responsable de la publicité (annonceur) |
Rachel Kellogg
|
| Responsable de la publicité (annonceur) |
Chingtien Chang
|
| Agence Média |
Media Experts
|
| Responsable média |
Rachel Schmidt
|
| Responsable média |
Latoya Taylor
|
| Responsable média |
MacKenzie McNevin
|
| Responsable média |
Keaton Dale
|
| RP/Communication corporate |
Samantha Kay
|
| RP/Communication corporate |
Geetika Kher
|
| Producteur, maison de production |
Ece Inan
|
| Producteur, maison de production |
Greg Hennessy
|
| Producteur, maison de production |
Adam Palmer
|
| Producteur, maison de production |
Lauren Schell
|
| Maison de production |
Zulubot
|
| Réalisateur |
Barbara Shearer
|
| Post production |
Zulubot
|
| Monteur |
Mallory Robbins
|
| Mixer |
Noah Mroueh
|
|
Oso Audio
|
| Ingénieur du son |
Daenen Bramberger
|
| Interactive Artist |
Andrew Martin
|
