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at
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| Titre | Where It Starts |
| Agence | RPA |
| Campagne | Honda Racing |
| Annonceur | Honda Motor Co., Ltd. |
| Marque | Honda Performance Development |
| Date de première diffusion/publication | 2010 / 5 |
| Secteur d'activité | Voitures |
| Synopsis | “Where It Starts,” brings attention to Honda as the single engine supplier to the IZOD IndyCar® Series. “Where It Starts” follows the Honda IndyCar® engine inside Dario Franchitti’s race car back in time from the track all the way to its original creation at Honda Performance Development (HPD), the technical operations center for Honda’s high-performance racing programs. The time-lapsed journey, using actual HPD associates, shows the entire assembly of the engine in reverse, back to its individual parts, uncovering Honda’s commitment to innovation and passion for racing. |
| Type de média | Télévision |
| Directeur de la production | Ted Liotopoulos |
| Producteur | Susan Sullivan |
| Responsable de la production | Cathy Dunn |
| Producteur exécutif | Frank Scherma |
| Réalisateur | Jeff Zwart |
| Maison de production | @radical.media |
| Producteur, agence | Brian Donnelly |
| Directeur de la production audiovisuelle | Gary Paticoff |
| Concepteur / rédacteur | Perrin Anderson |
| Directeur artistique | Hobart Birmingham |
| Directeur de création | Curt Johnson |
| Responsable de la création | David Smith |
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