Ancestry - "You are your history"

Anomaly Berlin

Anomaly Berlin Berlin, Allemagne

Awards

9118

Marque: Ancestry
Pays: Allemagne

Annonceur: Ancestry DNA

Titre	You are your history
Titre (langue originale)	Du bist deine Geschichte
Agence	Anomaly Berlin
Campagne	You are your history
Annonceur	Ancestry DNA
Marque	Ancestry
Date de première diffusion/publication	2019 / 9
Secteur d'activité	Autres
Synopsis	Ancestry, the global leader in family history and consumer genomics, harnesses the information found in family trees, historical records, and DNA to help people gain a new level of understanding about their lives. This brand campaign aims to show how generations of ancestors help make us who we are today.The dramatised, yet factually accurate film tells the story of a family’s journey through the generations as we traverse German history: it begins at the end of the 19th century with a family that moves from the Stettin countryside to Berlin and continues with their son witnessing WWI. His daughter’s Jewish husband is then deported during WWII before their daughter is born. She is then part of the economic boom and is later separated from her husband by the Berlin Wall. In 1989 the family is reunited. All these experiences are reflected in their present-day descendant.
Type de média	Télévision
Longueur	90 seconds
Directeur de création	David Kauder
Directeur de la création	Frank Hahn
Directeur de création	Jordan Dunlop
Concepteur / rédacteur	Malu Figuereido
Concepteur / rédacteur	Omar Khairy
Directeur artistique	Yonca Yilmaz
Réalisateur	Michael Lawrence
Maison de production	Anorak
Stratégie	Dan Ball
Stratégie	Anneliese Rapp
Stratégie	Joanna Hirst
Business Director	David Barton