Titre | Swish of Fabric |
Agence | Wunderman |
Campagne | Spice |
Annonceur | Phonak |
Marque | Phonak |
Mise en ligne | Novembre 2011 |
Secteur d'activité | Equipements médicaux |
Slogan | Let the swish of fabric be music to your customers' ears |
Philosophie | We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike. |
Problème | The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. |
Type de média | Presse & publications |
Concepteur / rédacteur | Samuel Textor |
Concepteur / rédacteur | Florian Tillmann |
Directeur artistique | Michael Gallmann |
Directeur artistique | Silke Heinzelmann |
Photographe | Ted Sabarese |
Directeur de la création | Roger Ruegger |
Responsable de la création | Markus Gut |