Craig Miller
VP/Group Creative Director at BBDO Atlanta
Greater Atlanta Area, Etats-Unis
TitreShow Us Your Pizza
Agence
Campagne Show Us Your Pizza
Annonceur Domino's Pizza
Marque Domino's Pizza
Mise en ligneJuillet 2011
Secteur d'activité Alimentation
Slogan What You See Is What We Give
Philosophie For years food companies have been doing some pretty crazy things to make their food look good in ads. In fact, an entire industry exists around making food look better than it does when it's on your kitchen table. The problem is none of the food styling, professional lighting, or other tricks do anything to make the food actually taste better. Domino's, on the other hand, had done something to make their food taste better by completely revamping their pizza recipe. And this pizza was good enough to stand on its own. So Domino's decided to buck the food photography trend and promised to shoot their pizzas just the way they come out of the oven. And they asked their customers to help.
Type de média Digital
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