Sainsbury's - "1914"

AMV BBDO

AMV BBDO London, Royaume-Uni

68959

Cette création fait partie de la Collection Act Responsible

Marque: Sainsbury's
Pays: Royaume-Uni

Annonceur: Sainsbury's

Titre	1914
Agence	AMV BBDO
Campagne	Christmas is for Sharing
Annonceur	Sainsbury's
Marque	Sainsbury's
Mise en ligne	Novembre 2014
Secteur d'activité	Grande distribution
Problème	This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good. Description This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good.
Type de média	Film Web
Longueur	220 seconds
Agence Média	PHD UK
Maison de production	Rattling Stick
Montage	Work
Musique	Wave Studios
Son	Wave Studios
Maison de production	Good Oil
Post-Production audio	Woodwork music
Post production	The Mill London
Directeur de création	Michael Durban
Directeur de création	Tony Strong
Directeur artistique	Tim Riley
Directeur de la création	Alex Grieve
Directeur de la création	Adrian Rossi
Producteur, agence	Rebecca Scharf
Producteur, maison de production	Sally Humphries
Réalisateur	Ringan Ledwidge
Directeur de la photo	Alwin Kuchler
Caméraman	Alwin Kuchler
Monteur	Rich Orrick
Son	Aaron Reynolds
Concepteur / rédacteur	Tim Riley