| Titre | Kennedy |
| Campagne | stop clicking "like" |
| Annonceur | Natural Resources Defense Council |
| Marque | NRDC |
| Mise en ligne | Janvier 2018 |
| Secteur d'activité | Questions environnementales |
| Slogan | Ask What You Can Like for Your Country |
| Synopsis | We created a series of videos to encourage people to engage in actual activism, not slacktivism. We wanted to encourage people to stop clicking "like" and start working towards actual solutions. Of the 131,068 people who viewed our videos, 6,686 (5.1%) commented, shared or clicked on either our petition or video link, with 2.73% (3,588 link clicks) taking the first step in making a difference and clicked through to take an action, [up 280% from our average click through rate]. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Directeur de création | Kevin Barclay |
| Producteur | Erika Preuss |
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