Peter Heyes
Creative Director at Leo Burnett London
London, Royaume-Uni
TitreWe Could
Campagne We Could
Annonceur McDonald's
Marque McCafe
Date de première diffusion/publication
Secteur d'activité Chaînes de fast-food & de restaurants
Synopsis The 60” film and two 30” cut downs show the audience how the brand ‘could’ communicate the quality of McCafé coffee using classic advertising methods such as ‘telling a humble origins story and discovering conveniently placed sacks of coffee’ or by ‘showing a selection of models holding cups up to their faces’. After a number of scenes demonstrating the more ridiculous ways McDonald’s could choose to talk about its coffee, the audience is shown Arabica beans being freshly ground in a McDonald’s restaurant and a McCafé cup being filled with coffee, highlighting what McDonald’s actually do: ‘Great tasting coffee, simple’.
Type de média Télévision
Post production
Post-Production audio
Responsable de la création
Directeur de création
Senior Creative
Senior Creative
Producteur TV agence
Head Of Planning
Senior Planner
Group Project Director
Chef de projet
Client Services Director
Business Director
Directeur de clientèle
Senior Account Manager
Responsable de budget agence
Chef de groupe
Marketing Director
Marketing Manager
Brand Manager
Assistant Campaign Manager
Concepteur / rédacteur
Directeur artistique
Planner/CSU Director
Agence Média
Executive Business Director
Associate Director
Communications Planning Manager
Directeur des Stratégies
Connections Planning Manager
Digital Connections Planning Associate Director
Investment Associate Director
Maison de production

Personnes liées à cette réalisation

Vous pourriez aimer...

En vue

Créez votre profil talent sur AdForum