|Agence||Leo Burnett London|
|Date de première diffusion/publication|
|Secteur d'activité||Chaînes de fast-food & de restaurants|
|Slogan||Great tasting coffee, simple|
|Philosophie||Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having the same quality as exclusive coffee shops such as 100% freshly ground Arabica beans and organic milk, but without the superfluities that a customer doesn’t need, particularly when getting a grab and go coffee. The hero 30 second spot focuses on a range of pretentious coffee shop ‘frills’ such as a ball pit and an in-house DJ. Our leading character asks the barista for ‘just a latte’ and the viewer sees in the background various customers struggling with their surroundings; from a couple’s quiet conversation being drowned out by the DJ, to a suited customer trying to drink a cappuccino whilst being subjected to a vigorous massage. As the film continues, the main character looks disappointed at her extortionate £5.30 coffee. All of this stands in sharp contrast to the final scene, as our central character is seen in McDonald’s ordering a latte in a quick, fuss-free and simple way. The spots end with the strapline ‘Great tasting coffee, simple’.|
|Type de média||Télévision|
|Maison de production||Independent Films|
|Post production||MPC LDN|
|Responsable de la création||Chaka Sobhani|
|Directeur associé||Layla Potter|
|Business Director||Sam Houlston|
|Directeur de clientèle||Jay Perry|
|Responsable de budget agence||Alice Pavey|
|Chef de groupe||Gabriella Kaas|
|Directeur de création||Peter Heyes|
|Creative Director, Copywriter||Gareth Butters|
|Head of Marketing||Thomas O’Neill|
|Senior Brand Manager||Jodie White|
|Brand Manager||Alexandra Martin|
|Campaign Assistant||Kamelya Ozten|
|Directeur artistique||Peter Heyes|
|Agence Média||OMD UK|
|Business Director||Emma Carr|
|Communication Planner||Jessie Field|
|Post-Production audio||Sam Robson|
|Post production||Grace Thorpe|
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