Pampers Pants - "Sleepy Mornings"

Saatchi & Saatchi Shanghai

Saatchi & Saatchi Shanghai Shanghai, Chine

5864

Titre	Sleepy Mornings
Agence	Saatchi & Saatchi Shanghai
Campagne	Sleepy Mornings
Annonceur	Procter & Gamble
Marque	Pampers Pants
Date de première diffusion/publication	2016 / 12
Secteur d'activité	Couches
Philosophie	Set to the classic film score, Zorba’s Dance, by Mikis Theodorakis, we watch young babies around the world in an adorable synchronized dance as they battle to stay awake in the morning after a disturbed night in a damp inferior diaper. It's a moment every mum and dad can recognize, when baby’s will is defeated by tiredness. United in their struggle, we follow the babies’ story, from initial tiredness, to yawning, to final surrender and sleep, followed by a rude reawakening by the climax of the music. This film finally tells us, for a better night of sleep and no more sleepy mornings, use Pampers.
Type de média	Télévision
Longueur	47 seconds
Regional Executive Creative Director	Paul Copeland
Concepteur / rédacteur	Andrea Cid
Director	Henning Winkelmann
Monteur	Henning Winkelmann
Producer	Joolee Chng
Regional Account Director	Nick Morrell
Regional Account Director	Richard Nicoll
Regional Business Director	Rita Wu
Business Director	Sherie Chua
Account Director	Cheryl Tay
Producteur exécutif	Jordon Winter
Producer	Mia Läckgren
Monteur	Adam Hussey
Composer	Lester Barnes
Producer	Christopher Salzgeber