BT Broadband - "Tekken Domestic"

St. Luke’s Communications

St. Luke’s Communications London, Royaume-Uni

Awards

13402

Marque: BT Broadband
Pays: Royaume-Uni

Annonceur: BT Broadband

Titre	Tekken Domestic
Agence	St. Luke’s Communications
Campagne	Burst Pipe - British Telecom
Annonceur	BT Broadband
Marque	BT Broadband
Mise en ligne	Août 2004
Secteur d'activité	Fournisseurs d'accès Internet
Slogan	Broadband has landed. More connections. More possibilities.
Problème	The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didnt respond and Broadband remained a niche market.
Résultat	The BT campaign grew the Broadband market by 15% and increased BTs customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m.
Type de média	Télévision
Longueur	30 seconds
Marché	Royaume-Uni
Maison de production	Hammer & Tongs
Montage	The Firm
Animation	The Mill London
Producteur, agence	Kate Male
Directeur de création	Julian Vizard
Directeur de création	Al Young
Réalisateur	Garth Jennings
Producteur	Helen Weil
Producteur, maison de production	Nick Goldsmith
Animation	Chris Knight
Animation	Dave Smith
Animation	Lorraine McLaughlin
Animation	Neil Davies
Télécinéma	Adam Scott
Illustration 3D	Russell Tickner
Illustration 3D	Andi Farhall
Illustration 3D	Ben Smith
Illustration 3D	Andrew Proctor
Illustration 3D	Satoko Iinuma
Illustration 3D	Rob van den Bragt
Illustration 3D	Porl Perrott
Illustration 3D	Nick Lloyd
Illustration 3D	Michael Grobe
Illustration 3D	Jake Mengers
Illustration 3D	Sam Renfry
Illustration 3D	Russell Appleford
Illustration 3D	Thomas Pastor
Producteur	Stephen Venning
Senior Planner	Michele Danan
Responsable de la publicité (annonceur)	Amanda Mackenzie