Laurence Vivarès

Laurence Vivarès

General Manager at ici Barbès
Paris, France

A propos

Graduate of ESSEC. She was at DDB Paris for 14 years where she became a world account executive for Nana/Libresse (feminine hygiene brand) for 15 countries (project leader), Roc worldwide (cosmetics sold in pharmacies) and Tena Libra (incontinent tissue product). She joined TBWA\PARIS in October 2000 as a Client Services Director in charge of management structure and of the following budgets: Lu, Amora (Unilever) and Cadbury. She joined BDDP & Fils in 2004 as a deputy managing director in charge of Fnac, Michelin Corporate Worldwide, Pampryl / Champomy, France Telecom / Orange: 118 712 and Sanofi Pasteur MSP for the launch of a new product (together with Jump Santé). She has been Teaching %u201Cinternational communication strategies%u201D at the Celsa since 2002.


Diplômée de l%u2019Essec, Laurence réalise sa première expérience en tant que Planneur Média chez Dupuy-Compton (Saatchi). Elle rejoint Kenner Parker (jouets Hasbro) comme chef de Produit au département Marketing . Puis, elle rejoint DDB Paris pour 14 ans, ou elle a notamment été Directrice de Marque Internationale. En octobre 2000, elle intègre TBWA en tant que Directrice Exécutif en charge de la structure commerciale. Chez BDDP & Fils depuis 2004 en tant que Directrice Générale Adjointe. Elle enseigne au Celsa depuis 2002 les stratégies de communication internationales.

Postes

General Manager
Laurence had graduated ESSEC, one of leading French Business Schools. She started her carrier as Media Planner with Dupuy-Compton (Saatchi). Then she joined Kenner Parker (Hasbro Toys) as Product Manager in the Marketing Department.
She spent 14 years with DDB Paris, in particular as Director of International Branding.In October 2000, she joined TBWA\ as Executive Director, responsible of commercial management.
She has been at BDDP & Fils since 2004, as Deputy Chief Executive. She becomes Chief Executive in 2007.
Since 2002, she has lectured in the Information and Communication Department (CELSA) at the University of Paris Sorbonne, on strategies for international communication. 
General Manager
Laurence had graduated ESSEC, one of leading French Business Schools. She started her carrier as Media Planner with Dupuy-Compton (Saatchi). Then she joined Kenner Parker (Hasbro Toys) as Product Manager in the Marketing Department.
She spent 14 years with DDB Paris, in particular as Director of International Branding.In October 2000, she joined TBWA\ as Executive Director, responsible of commercial management.
She has been at BDDP & Fils since 2004, as Deputy Chief Executive. She becomes Chief Executive in 2007.
Since 2002, she has lectured in the Information and Communication Department (CELSA) at the University of Paris Sorbonne, on strategies for international communication. 
Chef de groupe

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