Marcelo Reis
CEO and CCO at Leo Burnett Tailor Made, São Paulo
São Paulo, Brésil
TitreLightning Bolts 3
Agence
Campagne Lightning Bolts
Annonceur Fiat Chrysler Automobiles
Marque FIAT 500e
Date de première diffusion/publication
Secteur d'activité Petites voitures
Slogan New Fiat 500 electric. A 320 km range in a car powered by pure electricity
Philosophie We know that electric cars are here to stay, but people still have a lot of questions, and one of these is whether these cars have enough range for long trips. Brazil, for instance, is a very large country, and long trips are commonplace around here. Which is why Leo Burnett Tailor Made created the "Lightning" campaign to highlight the range of the new Fiat 500e, which has one of the best performances in the electric car category. To demonstrate that the new Fiat 500e has excellent range, the campaign developed three minimalist illustrations of a GPS map showing the path taken by the Fiat 500e as a yellow streak. With the slogan "New Fiat 500 electric. A 320 km range in a car powered by pure electricity." and a clean, iconic image that quickly conveys the message, the art on the map is also a lightning bolt, in a clear reference to the electric power used by the car.
Type de média Affichage
Responsable de la création
Creative Vice President
Creative Vice President
Directeur de création
Concepteur / rédacteur
Directeur artistique
Illustration
Graphiste
Graphiste
Graphiste
Direction commerciale/Conseil client
Direction commerciale/Conseil client
Direction commerciale/Conseil client
Direction commerciale/Conseil client
Planning Team
Planning Team
Planning Team
Planning Team
Press Relations
Press Relations
Press Relations
Press Relations
Approval Client
Approval Client
Approval Client
Approval Client
Client Media
Client Planning Team
Client Planning Team
Client Planning Team

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