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Adam Tucker
Adam Tucker
President, Ogilvy & Mather Advertising, NY at Ogilvy & Mather
New York, Etats-Unis
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TitreRoller Coaster
Agence
Campagne Roller Coaster - Barclays
Annonceur Barclaycard
Marque Barclaycard
Date de première diffusion/publication 2010 / 1
Secteur d'activité Cartes de crédit
Synopsis The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
Philosophie The four week campaign launches online on YouTube and Barclaycard’s Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial.


Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Type de média Télévision
Montage
Son
Producteur, agence
Directeur de clientèle
Planneur
Directeur de création
Directeur artistique
Concepteur / rédacteur
Maison de production MJZ
Réalisateur
Directeur de la photo
Post production
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