Egil Pay
AD at TRY/Apt
Oslo, Norvège
Campagne Peter
Annonceur Gjensidige Nor Sparebank
Marque Gjensidige Nor
Mise en ligneDécembre 2002
Produit Insurance / Bank
Secteur d'activité Banque, finance, droit et assurance
Slogan To Lose Someone.Without Losing Everything
Synopsis A woman is driving a car with her son and daughter. We can hear her thoughts throughout the commercial.The thoughts are also visualized by small drawings. She is thinking of her kids: "I think Tom has found a girlfriend" - and a heart is drawn on his chest. "Emma...she wants to be an architect, just like you" - at the same time we see a childish drawing of a house outside the window. Drawings of sunbeams appears around a cup when she is thinking of their upcoming (er dette et godt ord) holiday to Spain.
A man is standing in front of the garage as they are parking in front of their house. The woman is smiling to him and we hear her voice saying "So, we're doing fine, Peter. We're doing fine". In the next moment, he suddenly disappears. We realize that all of her thoughts was ment for her late husband.
Type de média Télévision
Marché Norvège
Directeur de création
Concepteur / rédacteur
Directeur artistique
Maison de production
Producteur, maison de production

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