Egil Pay
AD at TRY/Apt
Oslo, Norvège
TitreDoctor Proktors Sensational Collection Of Animals You Wish Did Not Exist
Agence
Campagne Doctor Proktors Sensational Collection Of Animals You Wish Did Not Exist
Annonceur Aschehoug Publishing
Marque Doctor Proktor
Date de première diffusion/publication
Secteur d'activité Journaux, magazines, livres
Slogan Monsters are cool
Philosophie Task: To launch the childrens book "Doctor Proktor and the end of the world. Maybe." about the cruel monster The Moon Chameleon.Idea: "Doctor Proktors Sensational Collection Of Animals You Wish Did Not Exist" - a big exhibition of 24 full size monsters at The Natural History Museum. 
Problème Books are losing the battle for childrens attention in Norway – and sales are going down. 
Résultat - The exhibition set a new all time high attendance records for the museum – so far 75 000 people have visited, and the exhibition is extended until August 2011.
- So far, every second child of Oslo has attended!
- Massive coverage in all medias; tv, radio, print, online (even headlines in the tv news)
- The book went to no 1 of the sales chart of all literature – as the first Norwegian childrens book ever
- The three books have sold over 70 000 copies (extremely high in Nowegian standards) since the opening.
- The childrens book we wrote – as part of the campaign - has sold 10 000 copies itself and became one of the most selling Norwegian childrens book last year. 
Type de média Evènements
Infographiste
Infographiste
Animation
Animation
Chef de groupe
Producteur, agence
Directeur artistique
Concepteur / rédacteur

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