Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Liban
TitreMoccachino
Agence
Campagne Simple
Annonceur McDonald's
Marque McCafé
Date de première diffusion/publication
Secteur d'activité Chaînes de fast-food & de restaurants
Philosophie In the UAE, it is getting increasingly difficult for coffee lovers to find a simple coffee without any extras, fuss or complications. With fancy brews and hipster coffee trends taking over, the coffee world is cluttered. McCafé prides itself for offering coffees just like they should be. Simple and delicious. To illustrate that, we created minimalistic, iconic visuals that showcase the ingredients that go into each coffee. The visuals depict the ingredients in the ratio they are used in. While rest of the coffee ads in the market go an extra mile to make their coffee look great, we did everything to make them look simple. And by doing so, we stood out from the rest.
Type de média Presse & publications
Responsable de la création
Regional Executive Creative Director
Creative Director
Head of Art
Concepteur / rédacteur
Directeur artistique
Responsable de budget agence
Business Lead
Planning Director
Chef de fabrication

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