|Titre||Tailgating Kills 1|
|Agence||Saatchi & Saatchi Dubai|
|Annonceur||Road and Transport Authority Dubai|
|Marque||Road and Transport Authority Dubai|
|Date de première diffusion/publication|
|Secteur d'activité||Sécurité Routière|
|Slogan||Tailgating kills. Keep a safe distance.|
|Synopsis|| Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior.|
It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger.
|Type de média||Presse & publications|
|Responsable de la création||Bechara Mouzannar|
|Responsable de la création||Komal Bedi Sohal|
|Creative Director, Art Director||Raja Rizkallah|
|Senior Copywriter||Tala Ali|
|Directeur de clientèle||Karim Al Kari|
|Responsable de budget agence||Dana Khalil|
|Responsable de la production||Wael Said|
|Maison de production||Prodigious|
|Additional Credit||Richard Copping|
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