Bechara Mouzannar
Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Liban
TitreWho did it first? McDonald's vs. Alexander Wang
Agence
Campagne Who did it first? McDonald's vs. Alexander Wang
Annonceur McDonald's
Marque McDonald's
Date de première diffusion/publication
Secteur d'activité Chaînes de fast-food & de restaurants
Slogan @AlexanderWang WE DID IT FIRST!
Synopsis Alexander Wang “drew inspiration” from our paper bag to launch his new handbag. ​ We called him out and we served it as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first. ​ Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
Philosophie We called Alexander Wang out after seeing his post and we served our reply as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first.
Problème Alexander Wang “drew inspiration” from our paper bag to launch his new handbag.
Résultat Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
Type de média Médias sociaux
Longueur
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