Frédéric Winckler

Frédéric Winckler

Founder at The Crave

A propos

For the last 20 years, I have learned to fuel desire for the worlds most iconic luxury brands.

Bringing fresh and inspiring ideas to the marketing and communications of Louis Vuitton, Rolex, BMW and DeBeers.

Transforming luxury brands in turmoil, and helping them ride the waves of a changing world.
Creating new brands and services in a digital world.

I lead and manage companies in the luxury communication and digital space, inspiring teams to make the most of their talent.

Quite simply, I love to give people brands to crave for.

Expérience par secteurs


The Crave
October 2015 - Actuellement ici (4 ans 10 mois)
Who bothers with brands they don't crave for?

The Crave is a luxury brand, product and marketing consultancy.
Giving the world products and services to crave for.

Working with luxury and premium brands. Making their heritage work today.
Investing and managing premium digital services.

First service funded and launched: CultureSecrets. Selecting the best from the maze of cultural events in Paris, and making them available easily in one clic.

Second service in development and launch: uFirst. An App design to allow you to skip any line: from airports to museums, monuments and restaurants, worldwide.
CMO, Member of Board and Executive Committee.
Louis Vuitton
December 2012 - October 2015 (2 ans 10 mois)
Refueling desire for the world's top luxury brand, bringing focus and impact to all aspects of its communication.

Awarded Luxury Marketer of the Year Award. Best creative campaign at British Fashion Awards .
Became N°1 global luxury brand on all digital and social media channels.
President, Rolex Global Business Director
J. Walter Thompson (world's leading communication agency), Rolex
January 2006 - November 2012 (6 ans 10 mois)
Running and transforming the agency to give it creative energy, and to make it digitally savvy.
Won and ran global campaigns for Rolex, BMW, and Nestlé super premium.

Public speaker at major creative and digital conferences.

Won prestigious international prizes, including at the Cannes Advertising Festival
Global business director, Rolex
New York, Etats-Unis
January 2000 - December 2011 (11 ans 11 mois)
Bringing Rolex's image into the new century. Keeping its appeal relevant. With core targets, younger audiences and women. Making the brand fundamentals strong in new, emerging markets.
Exec VP
digital@jwt Europe
January 1999 - December 2000 (1 an 11 mois)
Setting up the digital agency network centrally and in the key markets in Europe.


BA hons in European Business Management, European Business studies

1984 - 1988 (4 ans)

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