| Titre | Farhad |
| Brief | With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer research is working fervently to raise funding for a cure. As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.
When you suffer from Alzheimer's it's as if your memories, your everyday life and the people around you become a confused jigsaw puzzle.
As Alzheimer’s progresses, facial recognition and memories fade, turning cherished relationships into an unsolvable puzzle. |
| Agence |
BBDO Group Germany
|
| Campagne |
Remember Me
|
| Annonceur |
Alzheimer Research Initiative
|
| Marque |
Alzheimer Research Initiative
|
| Date de première diffusion/publication |
2018 / 4
|
| Secteur d'activité | Associations d'information et de lutte contre la maladie
|
| Slogan | Piece by piece alzheimer's takes away the memory. Help to win the fight. |
| Synopsis | As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece. |
| Type de média |
Presse & publications
|
| Responsable de la création |
Wolfgang Schneider
|
| Directeur Général Création |
Kristoffer Heilemann
|
| Directeur de la création |
Tobias Feige
|
| Directeur de la création |
Daniel Haschtmann
|
| Directeur de création |
Jacobo Concejo
|
| Directeur de création |
Sebastian Steller
|
| Directeur artistique |
Dejan Handjiski
|
| Directeur artistique |
Martino Monti
|
| Concepteur |
Alma Haser
|
| Concepteur / rédacteur |
Sebastian Steller
|
| Post production |
Stefan Kranefeld Imaging
|
| Photographe |
Stefan Kranefeld
|
| Acheteur d'art |
Birgit Paulat
|
