OVK (Parents of Road Victims) - "The Safety Jingle"

Happiness Brussels, an FCB Alliance

Happiness Brussels, an FCB Alliance Bruxelles, Belgique

Awards

8843

Cette création fait partie de la Collection Act Responsible

Marque: OVK (Parents of Road Victims)
Pays: Belgique

Annonceur: OVK / PEVR (Parents of Child Road Victims)

Titre	The Safety Jingle
Agence	Happiness Brussels, an FCB Alliance
Campagne	Safety Jingle
Annonceur	OVK / PEVR (Parents of Child Road Victims)
Marque	OVK (Parents of Road Victims)
Mise en ligne	Mai 2017
Secteur d'activité	Sécurité Routière
Synopsis	On average Radio Hosts of popular radio stations ask their listeners to call-in, text or post, 46 times a day. But in Belgium 80% of the people listen to the radio while driving. Instead of coming up with yet another one-off awareness campaign, we came with a more permanent solution: The Safety Jingle. A short (8 second) audio message radio hosts can play right after they ask their listeners to call, text or tweet, to remind everybody not to use their phone behind the wheel. The Safety Jingle was recorded with the voices of actual parents who lost a child in a road traffic accident and sounded like this: “but please, no phone behind the wheel. A request by Parents of Road Victims. Like us.” The music contains the names of the 155 children who died in a traffic accident last year.
Type de média	Etude de cas
Longueur	129 seconds
Responsable de la création	Geoffrey Hantson
Directeur de création	Philippe Fass
Directeur de création	Pieter Claeys
Directeur artistique	Tim Schoenmaeckers
Concepteur / rédacteur	Niels Sienaert
Producteur	Bart Vande Maele
Réalisateur	Dirk Domen
Maison de production	Raygun
Sound Designer	Peter Baert
Responsable de budget agence	Stefanie Drapier
Responsable de budget agence	Tine Van Hasselt
Responsable de budget agence	Hans Smets
Additional Credits	Radio Group Belgium
Producteur, agence	Tuyet Hoang