Jessica Hartley
Amsterdam, Pays-Bas
TitreThe Next Rembrandt
Agence
Campagne The Next Rembrandt
Annonceur ING Group
Marque ING Bank
Date de première diffusion/publication
Secteur d'activité Services bancaires, investissements, services boursiers
Synopsis One of the most fascinating advertising projects of recent years, The Next Rembrandt was designed to draw attention to the bank ING’s support for the arts. The result was the creation of a “new” Rembrandt painting thanks to a combination of artificial intelligence and 3D printing. Over 160,000 fragments from Rembrandt’s 346 paintings were fed into the computer, while facial recognition software was used to interpret the artist’s style. The final painting looked eerily convincing. Online, people could dive deeper into the creation process, while a video sparked a conversation about data and art.
Type de média Digital
Longueur
Plus d'info
Maison de production
ECD / Concept
Concepteur
Concepteur
Creative ARt
Concepteur / rédacteur
Concepteur / rédacteur
Tech Lead
Designer
Digital Director
Stratégie
Developer
Developer
3D Artist
Monteur
PR manager
Brand Manager
Screen Producer
Screen Producer
Producteur print
Animations
Special Advisor
Réalisateur
Producteur exécutif
DIRECTOR SMALL AND MIDMARKET BUSINESS
MICROSOFT AZURE LEAD
PRODUCT MARKETING MANAGER
CORPORATE COMMUNCIATION MANAGER
Marcom Manager
Solution Architect

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