Jessica Hartley
Amsterdam, Pays-Bas
TitreOceanic Plasticarium
Campagne Oceanic Plasticarium
Annonceur Dopper
Marque Dopper
Date de première diffusion/publication
Secteur d'activité Autres
Philosophie This unique museum piece is both disturbing and thought provoking: allowing the public to get up close and personal to the heavily polluted water, with the aim to create awareness and a dialogue. The Oceanic Plasticarium aims to empower people, so that they can take ownership of their part in changing the tide against plastic pollution. The idea is to spark a conversation about plastic waste, which will ultimately lead to actual lifestyle changes. From SECTION 135°W 35°N in the Pacific Ocean to the Tropenmuseum Plastic soup is contaminating our oceans. So much so that the European Union has just announced plans to introduce new laws on single-use plastic to reduce marine litter (27 March 2019). But, how many people have actually seen plastic soup? Not a lot. To date, our oceans have already been contaminated with 150 billion kilograms (165 million US tons) of plastic waste, and billions of kilos more are added every year*. However as long as the problem is out of sight, it’s out of mind. This is exactly why Dopper, producer of reusable water bottles with a mission, wants to create awareness and change behavior by bringing people eye to eye with plastic soup. World exclusive: the first Oceanic Plasticarium The world’s very first Oceanic Plasticarium is literally bringing plastic soup to the people. The glass cube is a brand new museum piece, which contains 2,700 liters (713 gallons) of plastic soup, sampled directly from the Pacific Ocean, brought to the Institutes founded to educate people about the history of mankind and nature. Filling in a crucial – but missing - part of history.
Type de média Evènements
Longueur
Concept and Creative direction
Concept and Creative direction
PR Consultant
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