Jessica Hartley
Amsterdam, Pays-Bas
TitreRUN - The Athlete Refugee Team Story (Trailer)
Agence
Campagne RUN
Annonceur on-running.com
Marque on-running.com
Date de première diffusion/publication
Secteur d'activité Chaussures de sport
Synopsis World Refugee Day is marked by a new documentary feature film portraying a courageous journey - and a shattered Olympic dream - for the Athlete Refugee Team, representing 71 million displaced people worldwide
Philosophie Run. That’s what refugees do. Their race starts with the sound of a gun, not a starter pistol. They run from burning villages and away from danger. Now, a group of athletes are running for the right to represent the 71 million displaced people in the world today.

To mark Saturday’s World Refugee Day, On - the Swiss sportswear company – has launched and co-produced an epic documentary feature to commemorate the millions of forcibly displaced people worldwide.

The story follows the legendary Kenyan athlete, Tegla Loroupe, as she mentors a group of talented athlete refugees on their arduous road to the (now cancelled) 2020 Tokyo Games. The Athlete Refugee Team has been captured in an emotionally charged documentary feature, considered to be the first production of its kind. A shattered dream, with an unexpected twist.

Filmed over a three-year period, across eight countries in three different continents - ‘RUN’ is a story of unwavering human spirit, empowerment and fearless bravery by a group of athlete refugees from the Congo, Ethiopia, Somalia and South Sudan. These athletes have been running from tribal gangs and civil war since they were children. Over the years, they have suffered trauma on an unimaginable scale and trained barefoot on dust-filled roads or in their own backyards as residents of the UN refugee camps.

The 90-minute film is a co-production between On - the Swiss sportswear company – the Tegla Loroupe Foundation and Hungry Man Productions and it will be released on World Refugee Day (June 20) to commemorate the millions of forcibly displaced people worldwide. The film is now available to watch now on athleterefugeeteam.com
The film is directed by Richard Bullock of Hungry Man Productions, who took the lead in telling the story as he saw it, heard it, and through the words of the athletes featured. Bullock is a writer/director whose longform films have run on the National Geographic Channel, Eurosport and the BBC. Before focusing on directing full time, Bullock built up an award-winning legacy in advertising as former Executive Creative Director at 180 Amsterdam and working with leading agencies such as Chiat/Day/Mojo, Hunt Lascaris TBWA, Cliff Freeman & Partners and Lowe Howard Spink.




The film begins in 2017 and covers three years and the unprecedented hurdles - not least a global pandemic - as the athletes navigate seeking asylum while competing overseas.

The final chapter of this story (for now) has had COVID-19 to compete with. With their training camp closed, the team were sent back to refugee camps and forced to put their Olympic ambitions on hold. The final arc of the film was therefore directed by Richard Bullock from afar, with the athletes self-shooting on Skype and smartphones in Israel, Germany, Kenya and Switzerland.

Self-shooting aside, throughout the film’s three-year journey Bullock ensured the athletes were empowered and in control of their own narratives.
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