Ben Middleton
Creative Partner at Creature, London
London, Royaume-Uni
TitreQuick Win TV
Agence
Campagne Quick Win TV
Annonceur Green Party of the United Kingdom
Marque Green Party of the United Kingdom
Date de première diffusion/publication
Secteur d'activité Partis / Candidats Politiques
Synopsis The creative imagines a shopping channel segment called Quick Win TV, the “go to place for every politician in need of votes” with the hosts presenting various wares to help inauthentic politicians such as the ‘Faux-sterity Edition Budget Briefcase’ and the ‘NHS Calculator’ – a calculator that will always calculate an impressive number of nurses you can pledge to inject into the NHS, regardless of reality. The tone is bouncy and light, but there is a darker side to the hilarity as the realisation slowly dawns that these 'jokes' have in fact been used by politicians as recently as the last election – if not since. It is a bold and direct approach, tackling the lack of trust that is felt towards the majority of political parties, and sending a message to the public that these 'Quick Win' tactics are the antithesis of what the Green Party stands for.
Type de média Film Web
Longueur
Directeur de création
Directeur de création
Directeur de création associé
Directeur de création associé

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