Fadi Yaish

Fadi Yaish

Regional Executive Creative Director at IMPACT BBDO
Dubai, Emirats Arabes Unis

A propos

A student of Computer Engineering and Computer Science, Fadi strayed to the world of Design, Digital and Advertising two decades ago to begin his career as an art director working for small independent agencies to large leading networks. The academic background came handy nonetheless, while developing diverse communication experiences and platforms across various disciplines and brand categories.

He was the first creative director from his region to be ranked in The World’s Top 10*, finding himself at #3 ECD Worldwide in 2014, #5 CD Worldwide in 2009 and #2 CD Worldwide 2008.

Described by Dubai’s Media Week as “The Dark Horse” in the region, Fadi made his agency and the region famous and took a place between the World’s Top 10 in Advertising today. He has always helped his agency and network to be ranked among the Top Two Agency and Network of The Year at Dubai Lynx and Effie and among the top 5 performing offices in his global agency networks.

Fadi joined Impact BBDO in late 2013. Under his creative direction and leadership, Impact BBDO Dubai delivered most innovative cross-channels body of work that has been recognized nationally and globally, winning at every show. Within his first year, he led his agency to be ranked #6 Worldwide and #1 Agency and Network in MENA*.

Fadi is one of the world’s most awarded creative leaders in advertising. His work has been recognized with over 250 industry honors and accolades at award shows such as D&AD, Cannes Lions, Clio, One Show, LIA, NYF, Cresta, EPICA, Dubai Lynx, Loeries, The Cristal and Effie. His work also made the cut in TED’s 10 Ads Worth Spreading.

Along with his passion to advertising and contributions towards the industry, the one thing he made priority, is to inspire the young generation in his region, with engagements at institutes such as Applied Science University, Virginia Common Wealth University, Qatar Foundation, Jordan University and the American University of Dubai.

Postes

Regional Executive Creative Director
Dubai, Emirats Arabes Unis
March 2013 - Actuellement ici (7 ans 6 mois)
Pepsi, 7UP, Mirinda, Lays, Doritos / Galaxy, Jewels, Fluets, Snickers, Twix / Mercedes / VISA / J&J / Blackberry / SADIA (Brasil Food) / AXIOM

Pitches won:
KFC
Heinz
SunBite Pepsico
EMAAR
Abu Dhabi Commercial Bank
Wrigley Gum
IMG Entertainment
CentrePoint
Dubai Holding
Dupai Properties
Mall of the World
4 Mobile
Emirates Network
Executive Creative Director
Dubai, Emirats Arabes Unis
February 2011 - October 2012 (1 an 8 mois)
Coca-Cola/ Fanta/ MaterCard/ Sony/ L'Oreal/ Ford/ Nescafe/ McDonalds /Dubai Duty Free /Emirates NBD

Pitches won:
Coke & Meal Global
Coca-Cola Charters
Coca-Cola Crazy for good
Nivea 100 years
Bank of Muscat
Coffee-Mate
Damas
Creative Director
McCann FP7
May 2007 - February 2011 (3 ans 9 mois)
Qatar National Bank, Vodafone, Batelco, Ford, Qatar Gas, Bahrain F1, McDonalds, Bahrain Tourism, Pearl Qatar,

Pitches won:
Batelco (Bahrain Telecommunication Company)
Vodafone (Qatar)
Nescafe Red Mug - EMEA
Qatar Foundation
Qatar Career Fair
DohaLand
Heart of Doha
Bahrain Tourism
Qatar Gas
Art Director
Dubai, Emirats Arabes Unis
June 2004 - April 2007 (2 ans 10 mois)
Pampers, Kiri, Ariel,Toyota, Mashreq Bank, Olay, LaVache qui rit

Pitches won:
Qatar Airways
Red Bull
Mall of the Emirates
Deyaar Real Estate
Dubai Aluminium
Art Director
McCann FP7/RUH
June 2000 - May 2004 (3 ans 11 mois)
Danone, Ford, HSBC, Carrier, City Center Mall

Pitches won:
SABIC
Saco
Lazordi
Al Arabi Bank
UX Designer
SYNTAX Digital
February 1997 - May 2000 (3 ans 3 mois)
Art Director
Saatchi & Saatchi
December 1994 - January 1997 (2 ans 1 mois)
Art Director
TBWA
February 1994 - November 1994 (9 mois)
Executive Creative Director
London, Royaume-Uni

Formation

Computer Engineering & Computer Science

1992 - 1998 (6 ans)

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