Jenny Glover
Executive Creative Director at Juniper Park\TBWA
Cape Town, Afrique du Sud
TitreLeague of legislators
Campagne League of legislators
Annonceur Brady
Marque Brady
Date de première diffusion/publication
Secteur d'activité Enseignement public, éducation nationale
Slogan The game that ends gun violence
Synopsis League of Legislators is available to play here. Brady, America’s oldest gun violence prevention organization, launched “League of Legislators: The game to end gun violence,” a tongue-in-cheek nod to what is actually at the root of America’s gun violence epidemic. In response to disproven narratives about the roots of gun violence in America, “League of Legislators,” which was developed by Juniper Park\TBWA, proposes that if violent video games can cause gun violence, then a video game can also end gun violence. In the game, players act as U.S. representatives who must avoid lobbyists and bribes from the gun lobby. If they make it to the Capitol to sign gun legislation, they receive a message: “Congratulations! You did your job. Now send this game to a member of Congress and tell them to do theirs.”
Type de média Jeux
Directeur de création associé
Directeur de création associé
Directeur de la création

Personnes liées à cette réalisation

Créations associées

En vue

Créez votre profil talent sur AdForum