Burger King - "Car Crashes 2"

LOLA MullenLowe

LOLA MullenLowe Madrid, Espagne

6214

Titre	Car Crashes 2
Agence	LOLA MullenLowe
Campagne	Leave It To us
Annonceur	Burger King
Marque	Burger King
Date de première diffusion/publication	2019
Secteur d'activité	Chaînes de fast-food & de restaurants
Philosophie	The WHOPPER is America’s favorite burger and there are people who just can’t wait to enjoy it, literally. Or at least that’s what we figured out after seeing a huge number of car crashes at our restaurants every year. That’s why we decided to be cheeky and use these real pictures to promote the launch of Burger King’s delivery service in the USA. The campaign was launched nationwide and later it ran in others countries like Spain, Brazil and Germany in magazines and outdoor. *None of these accidents resulted in injuries.
Type de média	Etude de cas
Global Marketing Officer	Fernando Machado
Global Brand Manager	Marcelo Pascoa
Responsable de la création	Chacho Puebla
Directeur de la création	Pancho Cassis
Creative Director	Fred Bosch
Creative Director	Fabio Brigido
Directeur de création	Tomás Ostiglia
Creative Copywriter	Enrique Torguet
Creative Copywriter	Manuel Castillo
Directeur artistique	Manuel Castillo
Directeur artistique	Enrique Torguet
Account Director	Tom Elliston
Responsable de budget agence	Ana Pozuelo
Chef de groupe	Adriana González
Planneur stratégique	Marcelle Santos
Agency Producer	Felipe Calviño
Agency Producer	Diego Baltazar
Head of Communications	Sarah Okrent