| Titre | Frustrating |
| Titre (langue originale) | Frustrant (anglais) |
| Agence |
Publicis Conseil
|
| Campagne |
Unforgettable
|
| Annonceur |
Renault
|
| Marque |
Renault
|
| Date de première diffusion/publication |
2012 / 9
|
| Secteur d'activité | Voitures
|
| Synopsis | Born in 1990, Clio has become an iconic model of the Renault brand, which throughout its history has affirmed its leadership thanks to powerful campaigns. Without breaking with its foundations, the New Renault Clio represents a true revival which will definitely make a lasting impact. Inspired by the ‘DeZir’ (concept car), the New Renault Clio asserts a style full of sensuality that will leave no one indifferent. To promote the launch of the New Renault Clio, Publicis Conseil is launching a high‐impact campaign to accompany the car’s official unveiling to the general public at the 2012 Paris Motor Show. Naturally, this launch campaign will capitalize on the seductive power of its new design. It is a car you fall head over heels in love with and that no one will soon forget, as expressed in the campaign tagline: ‘You’ll always remember the first time. New Renault Clio’. |
| Type de média |
Presse & publications
|
| Responsable de budget agence |
Hélène Duvoux-Mauguet
|
| Responsable de budget agence |
Zina Ayari
|
| Responsable de budget agence |
Carine de Oliveira
|
| Responsable de budget agence |
Laure Maisonneuve
|
| Responsable de budget agence |
Marie-Elise Archambaud
|
| Responsable de budget agence |
Claire Roy-Thermes
|
| Responsable de budget agence |
Patrick Lara
|
| Directeur de la création |
Olivier Altmann
|
| Responsable de la publicité (annonceur) |
Amélie Bannel
|
| Responsable de la publicité (annonceur) |
Andreea Culcea
|
| Responsable de la publicité (annonceur) |
Dominique Musset
|
| Responsable de la publicité (annonceur) |
Bruno Travade
|
| Responsable de la publicité (annonceur) |
Stephen Norman
|
| Directeur artistique |
Charles Guillemant
|
| Concepteur / rédacteur |
Thibault Froment
|
| Maison de production |
Elysian Fields
|
| Réalisateur |
Benedict Redgrove
|
| Producteur print |
Jean‐Luc Chirio
|
| Producteur print |
Soone Riboud
|
