| Titre | Fighting Blind |
| Agence | T&Pm |
| Campagne | Blind Fighter |
| Annonceur | iD Mobile |
| Marque | iD Mobile |
| Date de première diffusion/publication | 2016 / 8 |
| Secteur d'activité | Télécommunications |
| Synopsis | In Episode 1, Hoy describes how he was picked on at school: “People would always say, ‘How can you fight if you can’t see?’” Episode 2 explores the “guessing game” of fighting blind – with Hoy explaining how “he can’t see the punches” coming – but, once he grabs his component in the ring, “I forget I’m actually blind. Even if it’s just for five minutes, it just takes that feeling away, and you feel free.” Episode 3 illustrates how the sport has empowered Hoy to celebrate his individuality and master his fear. “A cold fear goes down your whole spine,” he says. “But then I realise, all of it’s in your head. I was born like this, but I’m not going to let it stop us.” |
| Philosophie | In the series, Hoy describes in his own words how the sport has helped him rethink his relationship with fear, taking on his own inner demons and using self-defence as a way of building his self-confidence and self-belief. |
| Type de média | Film Web |
| Longueur | |
| Audio | Scramble |
| Partenaire créatif | Micky Tudor |
| Directeur de création | Dan Watts |
| Directeur de création | Danny Hunt |
| Equipe créative | Carl Storey |
| Planneur | Matt Nixon |
| Producteur | Adam Henderson |
| Business Director | Sam Lewis |
| Directeur de clientèle | Eliza Sloss |
| Maison de production | Carbon Digital |
| Producteur | Nazneen Hosenie |
| Assistant de Production | Tom Katter |
| Réalisateur | Simon Frost |
| Réalisateur | Ben Hanson |
| Directeur de la photo | Phil Thomas |
| Animation | Thomas Brady |
| Animation | Kerry Akif |
| Animation | Riaz Farooq |
| Coloriste | Simon Pearson |
| Senior Sound Designer | Ollie Usher |
| Sound Designer | Russell Bradley |
| Agence Média | Blue449 |
| Planneur Media | Charlotte Clayton |
| Planneur Media | Emma Putnam |
| Social Content Agency | AllTogetherNow |
| Social Content Planner | James Chanter |
| Social Content Account Manager | Ella Clay |