| Titre | Eye Contact Installation |
| Agence | BBDO New York |
| Campagne | Autism Speaks |
| Annonceur | Ad Council |
| Marque | Ad Council |
| Mise en ligne | Mai 2011 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Philosophie | On behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera. Once they stepped in front of the screen, it became clear from the girl's body language that she was not open to interaction as she averted her gaze. Additional signage informed the viewer that not making eye contact can be a sign of autism. |
| Type de média | Etude de cas |
| Chief Creative Officer | David Lubars |
| Directeur de la création | Ronald Ng |
| Directeur artistique | Tim Wettstein |
| Directeur de création | Patrick Herold |
| Director of Creative Engineering | JD Michaels |
| Director | Mario Tremblay |
| Director of Photography | Paul Blain |
| Executive Producer | Michael Ching |
| Visual Effects Director | John Gaeta |
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