Alzheimer's Association X Maria Shriver’s Women’s Alzheimer’s Movement (WAM) - "AlzheimHer’s Chorus"

GSD&M

GSD&M Austin, Etats-Unis

6154

Cette création fait partie de la Collection Act Responsible

Marque: Alzheimer's Association X Maria Shriver’s Women’s Alzheimer’s Movement (WAM)
Pays: Etats-Unis

Annonceur: Alzheimer's Association X Maria Shriver’s Women’s Alzheimer’s Movement (WAM)

Titre	AlzheimHer’s Chorus
Agence	GSD&M
Campagne	AlzheimHer’s Chorus
Annonceur	Alzheimer's Association X Maria Shriver’s Women’s Alzheimer’s Movement (WAM)
Marque	Alzheimer's Association X Maria Shriver’s Women’s Alzheimer’s Movement (WAM)
Date de première diffusion/publication	2019 / 3
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Philosophie	Two-thirds of people living with Alzheimer’s are women and women over the age of 60 are twice as likely to develop Alzheimer’s as breast cancer, but no one knows that this disease is hugely a women's issue. This is why GSD&M, the Alzheimer's Association and the Maria Shriver’s Women’s Alzheimer’s Movement (WAM) are teaming up to bring awareness to this little-known fact, timed to International Women’s Day. As a way to connect all those affected by Alzheimer’s, from those currently affected, to their caregivers, to those supporting the fight to end the disease across the country through the universal power of song, GSD&M, the AA and WAM created the AlzheimHer’s Chorus, a vocal group is comprised of women from dementia-based choruses all throughout the US, was born. The campaign will include a PSA video featuring The AlzheimHER’s Chorus singing a medley of songs performed by female powerhouses for female powerhouses. To connect women around the world to the Chorus, GSD&M tapped into Facebook’s existing tool, Camera Effects, to create a first-of-its-kind karaoke experience. The experience is designed to be easily shareable via Facebook Stories to reach a new, younger, and broader audience and inspire them to help fight the disease – as Alzheimer’s isn’t just an “old person’s issue, it impacts people - and women - of all ages. GSD&M handled creative, experiential, strategy, and media for the AlzheimHer’s Chorus launch. The video and karaoke experience is supplemented by video pre-roll, digital banners, and rich media, as well as placements in cinemas. Socially, the campaign is connecting with influencers to help spread the word and the impact of a 100% donated media budget.
Type de média	Digital
Longueur	65 seconds
President	Marianne Malina
Responsable de la création	Jay Russell
Creative	Lara Bridger
Creative	Nikki Baker
Creative	Leslie Shaffer
Creative	Maria Damato
Creative	Harper Biewen
Creative	Tori Ciniglio
Production	Jefferson Burruss
Production	Becky Carrel
Production	Jackie Purdy-Andrews
Account Leadership	Sabia Siddiqi
Account Leadership	Cat Gayden
Account Leadership	Allie Salsman
Business Affairs Manager	Lindsay Wakabayashi
Business Affairs Manager	Lara Drew
Media	Sabrina Jordan
Media	Miguel Masso
Production Company	Community Films
Director	Pam Thomas
Producteur exécutif	Lizzie Schwartz
Directeur de la photo	Jesse Green
Editorial Company	White House NY
Editor	Barney Miller
Executive Producer	Melanie Klein
Editorial Company	Union Editorial
Editor	Rachael Waxler
Executive Producer	Vicki Russell
Production Company	Wildlife
Production	Brandon Del Nero
Production	Helena Lam
Directeur de création	Jake Friedman
Directeur de création	Scott Friedman
Technical Director	Pavel Zagoskin
Lead Developer	Danny Duong
Design and Motion Artist	Omur Ozgur