American Airlines - "Stand Up To Cancer"

CP+B

CP+B Boulder, Etats-Unis

24383

Cette création fait partie de la Collection Act Responsible

Marque: American Airlines
Pays: Etats-Unis

Annonceur: American Airlines

Titre	Stand Up To Cancer
Agence	CP+B
Campagne	Stand Up To Cancer
Annonceur	American Airlines
Marque	American Airlines
Date de première diffusion/publication	2017 / 6
Secteur d'activité	Transports aériens, routiers & maritimes, chemins de fer
Synopsis	American Airlines and nearly 60 of its cancer fighting, surviving and co-surviving team members came together to film a campaign as part of its collaboration with Stand Up To Cancer and (SU2C) ambassador Bradley Cooper. Each participating team member in this new campaign from agency CP+B has been personally affected by cancer, and several are still undergoing treatment or caring for a loved one fighting the disease. Directed by Vincent Haycock of Park Pictures, this Stand Up To Cancer spot centers on John Biegel whom we see as an infant, a lad, a military serviceman and now an American Airlines pilot/captain who is undergoing treatment for pancreatic cancer. He and American Airlines colleagues come together in this piece, meeting Cooper along the way. For the overall campaign, American Airlines team members from 24 locations around the system, representing pilots, flight attendants, mechanics, gate and reservation agents, fleet service clerks and more, who either personally experienced (or have a loved one who did), participated. In all, they dealt with 18 different types of cancer including; breast, melanoma, lymphoma, pancreatic cancer and more. The campaign was shot in the airline’s hangar at Los Angeles International Airport (LAX). The campaign supports Stand Up To Cancer’s collaborative cancer research. During the month of June, American will donate $1 to Stand Up To Cancer for every flight purchased on aa.com, up to $1 million.
Type de média	Télévision
Longueur	60 seconds
Editorial	Whitehouse Post
VFX Company	Methodstudios
Acteur / vedette	Bradley Cooper
Client Partner	Stand Up To Cancer
Responsable de la création	Ralph Watson
VP, Executive Creative Director	Michael Raso
Directeur de création	Mona Hasan
Directeur de création	Stephanie Kohnen
VP / Director of Content Production	Sloan Schroeder
Integrated Producer	Jackie Maloney
Music Director	Andy Hamm
Maison de production	Park Pictures
Réalisateur	Vincent Haycock
Directeur de la photo	Evan Prosofksy
Producteur exécutif	Jackie Kelman-Bisbee
Producteur exécutif	Dinah Rodriguez
Responsable de la production	Anne Bobroff
Producteur	Michelle Currinder
Monteur	Charlie Harvey
Producteur exécutif	Joni Williamson
Producteur	Sasha Grubor
Responsable de la production	Ananda Reavis
VFX Artist	Wensen Ho
Producteur exécutif	Robert Owens
Producteur	Thuy Ta
Colorisation	Company 3
Coloriste	Tom Poole
Producteur exécutif	Ashley McKim
Directeur de création	Kelly Bayett
Producteur	KC Dossett
Son	Lime Studios
Sound Designer	Mark Meyuhas
Mixer	Peter Lapinski
Producteur exécutif	Susie Boyajan