| Titre | Park |
| Titre (langue originale) | Parc |
| Agence |
Publicis Conseil
|
| Campagne |
Fathers & Sons - Wonderbra
|
| Annonceur |
Hanesbrands Inc.
|
| Marque |
Wonderbra
|
| Mise en ligne | Février 2008 |
| Secteur d'activité | Lingerie, sous-vêtements et pyjamas
|
| Philosophie | Nipples offers an ideal opportunity to create buzz around the brand. This is more than just a product that fits in with Wonderbra?s genetic code; it's also a market first. When it comes to grabbing attention and highlighting the brand's core values of creativity and daring, it?s hard to imagine greater impact. |
| Problème | This year, Wonderbra is back with THE bold item of the season: Nipples, a bra shaped to suggest slightly erect nipples. Riding a wave set off by hot celebrities, this new limited series gives ?trendy sexy? young women a chance to keep everyone guessing with a titillating "no bra" effect. Their busts can now look free under their outergarments, yet incredibly moulded and pointy! |
| Type de média |
Presse & publications
|
| Directeur de la création |
Olivier Altmann
|
| Directeur artistique |
Damien Bellon
|
| Concepteur / rédacteur |
Thierry Albert
|
| Chef de groupe |
Ingrid Kuhn
|
| Chef de groupe |
Gaëlle Morvan
|
| Chef de groupe |
Patricia Denis du Péage
|
| Photographe |
David Harriman
|
| Post production |
Loupe
|
| Responsable de la publicité (annonceur) |
Carlo Paolucci
|
| Responsable de la publicité (annonceur) |
Dominique Laroche
|
| Responsable de la publicité (annonceur) |
Vanessa Masliah
|
