Louise Mussot
Copywriter at Rosapark, Paris
Boulogne Billancourt, France
TitreHumanity's First Queue
Campagne Humanity's First Queue
Annonceur Monoprix
Marque Monoprix
Date de première diffusion/publication
Secteur d'activité Grande distribution
Synopsis Nobody likes standing in line. It’s what’s left of our reptilian brain, that animal instinct that long ago impelled Sapiens to always serve themselves first in order to survive. The first queue jumper was clearly born at the same time as the first queue and to achieve their goal, they needed a brain that was more creative and craftier than their fellow humans’. This primal ingenuity, totally devoid of scruples, is recreated in this film and reflects what happens in queues every day still today – we have to put up with queue jumpers, or we possibly even are queue jumpers ourselves. So when Monoprix created an application that enables their customers to scan and pay for their purchases directly with their smartphones, without having to queue up at the checkout, they weren’t just putting an end to hours of queuing, but also to thousands of years of moral turpitude.
Type de média Film Web
Maison de production
Post production
Maison de production
Agence Média Blue 449
Responsable de la création
Responsable de la création
Directeur artistique
Concepteur / rédacteur
Managing Director/Head of Strategic Planning
Directeur de création associé
Directeur de clientèle
Responsable de budget agence
Producteur TV agence
Planneur stratégique
Head of Digital Strategy
Community Manager
Social Media Strategist
PR manager
Directeur de la production
Assistant Réalisateur
Directeur de la photo
Chef décorateur
Producteur son
Producteur son
Sound Engineer
Post production
Post production
Deputy Managing Director
Senior Business Manager
Head of Brand Activation
Head of Marketing, Digital & Innovation
Brand & Image Director
Communications and Media Manager

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