Royal Automobile Club of Queensland - "Rescue Me"

SapientNitro Asia Pacific

SapientNitro Asia Pacific Singapore, Singapour

8662

Titre	Rescue Me
Agence	SapientNitro Asia Pacific
Campagne	Rescue Me
Annonceur	Royal Automobile Club
Marque	Royal Automobile Club of Queensland
Mise en ligne	Novembre 2013
Secteur d'activité	Secteur automobile
Synopsis	As a mutual organisation that’s owned by its members, RACQ has done a lot for Queenslanders since 1905 - from roadside assistance and helicopter rescues, road safety education, community assistance and motorist advocacy to insurance, travel, motor vehicle finance and more. The story of this iconic service organisation has been summed up by SapientNitro and RACQ in the idea of ‘feeling rescued’ and brought to life in a new brand campaign that puts a highly emotive spin on the Motown-inspired Rhythm & Blues classic “Rescue me”. Launching the new campaign with 60-second and 30-second TVCs, the story of RACQ is told through song. An acoustic version of the classic Fontella Bass track is delivered in a simple guitar track, with melancholic vocals by 18-year-old budding musician Jasmyn Kennedy, set to a series of raw, emotional scenes that demonstrate the ability of RACQ to rescue its members in important aspects of their lives.
Type de média	Télévision
Longueur	60 seconds
Bande son	Rescue Me
Maison de production	Good Oil
Directeur de création	Ralphie Barnett
Réalisateur	Justin McMillan